A new logistics, distribution, and marketing company serving Canadian music instrument (MI) dealers and global MI brands with a full complement of music industry-based services. This new venture synergizes two of Canada’s most prominent MI industry organizations with over 100 combined years of active involvement and expertise. Launch Music is now distributing Efkay’s industry-leading listing of distributed MI brands, including Orange, Dean Markley, Mooer, Toca, Laney, 2Box, John Pearse, EBS, Singular Sound, and Groove Juice, with the addition of Cooperstand, Islander by Kanile’a, and new partnerships still to be announced. Launch Music’s service offerings include:
Brand and Supply Chain
Dealer Value-Added Services
Mark is the President and CEO of Cosmo Music.
"The benefit of having Canada’s single largest MI retail store located on the same compound [as Launch Music] with access to its multiple internet sales channels including leading market positions brings a unique value proposition to brands looking to penetrate the Canadian market."
Howard is the President of Efkay Musical Instruments.
"I am so excited about the newly formed Launch Music brought about by the efforts of Efkay and Cosmo Music and the opportunities we will bring forward to all of our current and future global music brand partners. Talking with Mark about our different musical industry perspectives and having such a strong personal connection, it became obvious to both of us that by working together we could offer MI brands unique and formidable advantages they would not find elsewhere for the Canadian market."
Jean-Philippe (J.P.) Lambert
J.P. Lambert is the new leader of Launch Music. He brings 17 years of experience in business development and deployment of scalable service offerings.
"In Launch Music, we look forward to building the kind of partnerships that Canadian musical instrument dealers deserve and that global MI brands expect."